{"id":216924,"date":"2026-03-06T12:37:42","date_gmt":"2026-03-06T16:37:42","guid":{"rendered":"https:\/\/diariolajornada.com\/?p=216924"},"modified":"2026-03-06T12:37:42","modified_gmt":"2026-03-06T16:37:42","slug":"alvarado-cafe-se-expande-a-bogota-y-apunta-a-mercados-globales","status":"publish","type":"post","link":"https:\/\/diariolajornada.com\/?p=216924","title":{"rendered":"Alvarado Caf\u00e9 se expande a Bogot\u00e1 y apunta a mercados globales"},"content":{"rendered":"<p>****Alianza estrat\u00e9gica cafetera: Alvarado Caf\u00e9 de Venezuela expandir\u00e1 operaciones en Bogot\u00e1 y proyecta crecimiento a Asia y Europa****<\/p>\n<p>En el marco de un encuentro internacional de caficultores en Colombia, el presidente de Confeagro, Pablo Alvarado, destac\u00f3 la calidad del caf\u00e9 venezolano y anunci\u00f3 la apertura de 100 nuevas cafeter\u00edas en alianza con inversionistas colombianos.<\/p>\n<p>BOGOT\u00c1, Colombia \u2013 En un contexto desafiante para la caficultura regional, marcado por la discusi\u00f3n sobre el futuro de las exportaciones de caf\u00e9 en Colombia frente a la reciente ca\u00edda de la producci\u00f3n nacional, un nuevo horizonte de colaboraci\u00f3n binacional se abre paso. Durante el reciente Encuentro Internacional de Caficultores celebrado en esta capital, la presencia y el dinamismo de la caficultura venezolana cobraron un protagonismo in\u00e9dito.<\/p>\n<h4>El Desembarco de Alvarado Caf\u00e9 en Bogot\u00e1<\/h4>\n<p>La noticia m\u00e1s destacada de la jornada fue el anuncio oficial de la entrada al mercado colombiano de Alvarado Caf\u00e9, una marca venezolana con visi\u00f3n global. La intervenci\u00f3n de Pablo Alvarado, presidente de Confeagro (Confederaci\u00f3n Nacional de Agricultores y Ganaderos de Venezuela) y figura clave en la conferencia, sell\u00f3 este hito.<br \/>\n\u00abAlvarado Caf\u00e9 iniciar\u00e1 formalmente operaciones en Bogot\u00e1 a trav\u00e9s de la asociaci\u00f3n de caficultores de Confeagro,\u00bb anunci\u00f3 Alvarado ante una audiencia de expertos, productores e inversionistas. Esta alianza estrat\u00e9gica busca no solo comercializar el producto, sino fortalecer los lazos t\u00e9cnicos y productivos entre ambos pa\u00edses.<\/p>\n<h4>\nCalidad Hist\u00f3rica y Respaldo Inversionista<\/h4>\n<p>En su discurso, Alvarado hizo un emotivo y t\u00e9cnico repaso por la historia del caf\u00e9 de Venezuela, resaltando una tradici\u00f3n de calidad excepcional que data desde el siglo XIX. Destac\u00f3 que las condiciones geogr\u00e1ficas \u00fanicas de Venezuela, particularmente la altura de sus zonas de cultivo, confieren al grano un perfil de taza superior que merece ser reconocido internacionalmente.<\/p>\n<p>Esta presentaci\u00f3n de calidad y visi\u00f3n de negocio no pas\u00f3 desapercibida. Inversionistas colombianos manifestaron un firme inter\u00e9s en la marca, previendo el respaldo financiero para un ambicioso plan de expansi\u00f3n que contempla la apertura de 100 cafeter\u00edas de Alvarado Caf\u00e9 en Bogot\u00e1 en una primera fase.<\/p>\n<h4>\nHacia Asia y Europa: El Plan de Franquicias de Alta Gama<\/h4>\n<p>La ambici\u00f3n de Alvarado Caf\u00e9 no se limita al mercado bogotano. Alvarado deline\u00f3 la hoja de ruta para la expansi\u00f3n internacional de la marca venezolana. El modelo de negocio se centrar\u00e1 en cafeter\u00edas de \u00abalta gama\u00bb, dise\u00f1adas para ofrecer una experiencia premium y dar valor al caf\u00e9 venezolano de especialidad.<br \/>\n\u00abProyectamos la expansi\u00f3n de nuestra marca hacia los exigentes mercados de Asia y Europa a trav\u00e9s de este formato de cafeter\u00edas de alta gama,\u00bb afirm\u00f3 el presidente de Confeagro. Este paso representa una oportunidad de oro para reubicar al caf\u00e9 venezolano en el mapa mundial de los productos de lujo.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>****Alianza estrat\u00e9gica cafetera: Alvarado Caf\u00e9 de Venezuela expandir\u00e1 operaciones en Bogot\u00e1 y proyecta crecimiento a Asia y Europa**** En el marco de un encuentro internacional de caficultores en Colombia, el presidente de Confeagro, Pablo Alvarado, destac\u00f3 la calidad del caf\u00e9 venezolano y anunci\u00f3 la apertura de 100 nuevas cafeter\u00edas en alianza con inversionistas colombianos. BOGOT\u00c1, [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":216925,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[17,8],"tags":[],"class_list":["post-216924","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-destacada","category-nacionales"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v24.4 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Alvarado Caf\u00e9 se expande a Bogot\u00e1 y apunta a mercados globales - Diario La Jornada<\/title>\n<meta name=\"description\" content=\"En el marco de un encuentro internacional de caficultores en Colombia, el presidente de Confeagro, Pablo Alvarado, destac\u00f3 la calidad del caf\u00e9 venezolano y anunci\u00f3 la apertura de 100 nuevas cafeter\u00edas en alianza con inversionistas colombianos.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/diariolajornada.com\/?p=216924\" \/>\n<meta property=\"og:locale\" content=\"es_ES\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Alvarado Caf\u00e9 se expande a Bogot\u00e1 y apunta a mercados globales - 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